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5. Soon after, it is considered tiresome and even annoying at times, regardless of how true it may be. Some people wince upon hearing it.
(used & abused, love deeper than the ocean, etc.)

6a. After much time and conditioning, the people who are tired of hearing what is now considered cliche convince others to give up their precious piece of cheap marketable wisdom.

6b. Or a new catchy phrase comes along to replace this older one and it is quickly abandoned and left in the dirt. It is instantly uncool.

7. Much, much later: The cliche, like and old toy or piece of memorabilia, becomes nostalgic. People use it to be ironic as a way to reflect an appreciation for the good old times; And that they aren’t swayed by the whims of the rest of the culture.

I’m glad cliches have relatively short life spans.

The truth is, the fact that we can’t stand cliches is the reason that cliches exist in the first place.

If we never got tired of hearing them they wouldn’t exist.

The life cycle of a cliche:

1. A remarkably simple yet profound idea/phrase is born.

2. It is admired first by the intellectuals who birthed it.

3. It spreads among the masses as a new hip and catchy phrase. Makes you feel like an philosopher when you quote it.

4. As time goes on it becomes an accepted part of everyday vocabulary; working its way into songs and ads. By this point some people have already started avoiding it because it has become a cheap throwaway phrase; overused and abused.